Dubai listing rules: Bayut, Property Finder, Dubizzle and Trakheesi
· Author: Swan K., founder of Ryselist · Rules last checked 23 Sep 2026
All three Dubai portals need a valid Trakheesi permit from the Dubai Land Department before a listing goes live. After that, the rules split. Dubizzle removes agency watermarks. Property Finder does not allow duplicate listings. Bayut asks for at least 300 characters of description. The table below puts the rules side by side.

The 60-second answer
Each cell links to the portal page it comes from. "Not published" means we found no official page that states a rule.
| Rule | Bayut | Property Finder | Dubizzle |
|---|---|---|---|
| Photos | At least 10, as best practice | At least 800 x 600 px, count depends on bedrooms | Ads with no photos or blurry photos stay inactive |
| Watermark | Agency watermark allowed | Logo or text watermark allowed | Agency watermarks not allowed |
| Duplicates | Not published | One listing per property | Deleted duplicates cost a credit |
| Title length | 40 to 80 characters, as best practice | 30 to 50 characters | Up to 80 characters, blog advice |
| Description | At least 300 characters, original text | Scored in the quality score | About 300 characters, blog advice |
| Permit check | Checked badge when permit details match | Details pulled from the permit | Permit number must show on the ad |
| Verification badge | TruCheck: live photo taken at the unit | Automated through the DLD system | Verified by dubizzle, criteria not published |
| Listing expiry | Not published | Not published | Sale 60 days, rent 30 days |
| Fees published | Not published | Not published | Not published, ask support |
The one rule all three share
Every property ad in Dubai needs a permit from the DLD (Dubai Land Department) through its Trakheesi system. The DLD service page lists portal listings as one of the ad types the permit covers. It gives a processing time of 1 working day and a standard fee of AED 1,000.
Bayut's Trakheesi guide says the permit number must appear in the ad. Anyone can check a permit with the DLD Verify License and Permits service. Bayut gives its Checked badge only when the permit details, such as purpose and bedrooms, match the listing. Property Finder flags any listing whose details differ from the permit.
The four guides
Bayut. Bayut scores each listing on photos, floor plan and description. TruCheck adds a live photo from the unit. Read Bayut listing requirements.
Property Finder. Property Finder pulls listing details straight from the permit and scores title, description, images and price. Read Property Finder listing requirements.
Dubizzle. Dubizzle bans agency watermarks and photo collages. A deleted duplicate ad costs you a credit. Read Dubizzle listing rules.
Trakheesi. The permit comes before any portal. The guide covers how to apply, the QR code and the fines. Read the Trakheesi permit guide.
Three traps that cost agents credits
- Watermarks on Dubizzle. Bayut and Property Finder both let you stamp your agency logo on photos. Dubizzle's ad posting rules ban company names and phone numbers on photos. Upload clean photos to Dubizzle, even when the other two carry your logo.
- Duplicate listings. Property Finder no longer allows two listings for the same property. On Dubizzle, a duplicate ad that the team deletes costs you a credit. If you have several identical units in one building, Dubizzle asks you to say so in one ad.
- A listing that does not match the permit. Property Finder flags a mismatch with the DLD permit, such as a different price. You then have 3 days to fix it, or Property Finder unpublishes the listing.
Reading list
- How to create a professional property listing on Bayut without a photographer
- How to write a real estate listing description for Property Finder in Dubai
- The one Bayut copy mistake costing you clicks
- Virtual staging that doesn't break TruCheck
- Hero Shot vs Floor Plan: Which Wins Clicks
- Best Listing Tools for Dubai Agents in 2026
Where Ryselist fits
Ryselist is a listing production service for Dubai agents. You film one phone walkthrough of the unit. We send back edited listing photos, a floor plan and a written title and description. Paid listings come back within 24 hours, and your first listing is free. We edit what the camera saw. We never add features or hide defects, so the photos match the unit you list. See pricing, book a demo, or read how agents list on Bayut without a photographer.
FAQs
Do I need a Trakheesi permit for every portal?
Yes. The DLD says every property ad in Dubai needs a permit, and its service page lists portal listings as a covered ad type. Bayut, Property Finder and Dubizzle all say a listing needs the permit.
Can I use the same photos on all three portals?
Yes, if the photos are clean. Bayut and Property Finder allow an agency watermark, but Dubizzle's ad posting rules ban company names and phone numbers on photos. Keep an unmarked set for Dubizzle. Property Finder also does not allow the same image twice in one listing.
Why was my listing rejected?
Each portal gives its own reasons. Dubizzle lists blurry or stock photos, wrong prices and duplicate ads as rejection reasons. Bayut tells you the reason, and you edit the listing and send it again. On Bayut, credits come back if the team rejects the listing within 10 days.
How long does a listing stay live?
Only Dubizzle publishes a number. Its help centre says a sale ad stays live for at least 60 days and a rental ad for at least 30 days, and this can vary by city. Bayut and Property Finder do not publish an expiry period.
Are portal listing fees published?
No. We found no official price list for listing packages on Bayut, Property Finder or Dubizzle. Dubizzle says its prices change often and asks agents to contact support. The DLD does publish its own permit fee: AED 1,000 for a standard ad permit.
Sources
Official pages we checked on 23 Sep 2026. Rules change. If a portal page says something else today, the portal page wins.
- DLD: Real Estate Ad Permit service
- DLD: Verify License and Permits
- Bayut Agent Portal: 3 steps to quality listings
- Bayut: Trakheesi permit guide
- Property Finder: What is the Listing Quality Score
- Property Finder: How to apply for a Trakheesi permit
- Dubizzle: Ad posting rules
- Dubizzle: Property duplication policy
